SCOPE OF THE SIX STAGES
User - what’s their problem?
Brand - What are the core goals?
1:1 Interviews
Focus Groups
Surveys
Usability Tests
User Personas
User Journey Map
Wireframes/Prototypes
Insight into pain points before moving into the design stage
Sitemaps
User Flows
Low - High Fidelity Mockups
Checkins & Feedback
Only gets better with Collaboration
Where did the process go right?
Where did we struggle?
How are the Users responding?
Did we solve their issues and pain points?